09 Apr Montreal Fashion Tech – 5 à 9 McCord and the Official Opening of Printemps Numérique
On March 30th, McCord Museum hosted one of their usual 5 à 9 events, only this one wasn’t all that regular. Marking the opening of Montreal Digital Spring, the event was a sort of tech showroom meets, fashion exhibition, meets very hyped-up networking event. The evening was alive and very “happening” and the mostly interactive exhibits and creations intrigued and fascinated.
As you walked into the museum, you were right away greeted by digital innovations. First it was the Kilk team who would offer each guest a smart bracelet, which facilitated making new contacts and the exchange of business cards, and lit up for important moments during the evening, such as the announcements of contest winners – not directly related to fashion, but a very useful accessory to have for an evening like this. Then, as you continued your tour, you would find towering above the crowd, in one of the rooms of the museum a fashion mapping creation by MAPP MTL, projected on a dress by École de mode du Cégep Marie-Victorin.
High Fashion Shoes by Anastasia Radevich.
One of the creative highlights of the evening was the high fashion shoes collection presentation by Anastasia Radevich. Anastasia uses the power of technologies such as 3D printing, laser and even fibre optics (which she used for her Kinetik collection to light up the shoes) to bring her unconventional pieces of footwear to life. From shoes that beautifully shaped into sea shells to highly sculptural pieces, the items presented by Anastasia at McCord Museum were truly beautiful and creative pieces of fashion art.
Tailor2Go by Nathon Kong
Showcasing in one of the rooms was Nathon Kong with his Tailor2Go concept: an on call custom tailoring service. The solar-powered Tailor2Go truck is equipped with a 3D scanner, and 360 degrees measurements are taken within a matter of seconds – a tailoring experience worthy of the 21st century!
Virtual Reality Dress Design
Another attraction of the evening was the virtual design station by Imagine 360°, where McCord Museum guests had the opportunity to unleash their creativity via a virtual reality headset and paintbrushes and design a dress around a virtual mannequin.
Fashioning Expo ’67
In contrast with the high tech demonstrations of 21st century fashion happening on the first floor of the museum, the second floor was housing the Fashioning Expo ’67, an exhibition which took us back in time, to 1967, to what was, at that time, the view on the fashion world of tomorrow. What we discovered was a collection featuring over 60 very 60’s outfits – hostess uniforms or designs for live fashion shows at Expo ’67. It was a colourful collection, quite groovy, and some of the designs were actually very contemporary and wearable today. The exhibition is open until October 1st, 2017.
And there’s more…
Back to the high tech first floor of the museum, we continued to discover the attractions of the evening. First, we saw the SubPac vest, a piece of wireless technology that pulsates sound waves through your body. A truly unique experience – “Feeling is Believeing”. Continuing our tour, we discovered what Centre Phi had prepared for us: The Rhinoceros pop-up shop, and an interactive installation by Montreal designer Pedram Karimi. Other attractions included a live painting session by artist Marie-Chloé Duval, a photo booth by National Bank, the smart dressing room by Stefanka (that scans your body for the perfect measurements in bras for women and shirts for men), and also, partially open to the public, was the Notman Exhibition.
With so many interactive and tech demonstrations, artistic performances and fashion exhibitions, this edition of McCord After Hours was more than just a night at the museum. What we discovered there was maybe a bit less fashion design and a bit more tech, but it was a great immersive experience of what could be the fashion world of tomorrow.
Text: Tora Chirila