Trends Connection was born from a simple but meaningful question: How to connect the different actors of the Quebec fashion, between them and their audience, to make them shine?
It is from this idea that Gabrielle Ferland, its founder, began to activate and expand her network in the fashion industry. Determined to bring together the community of fashion lovers, she surrounds herself gradually with talents and complementary experts, all convinced by the quality of local know-how and its potential for success.
TRENDS CONNECTION
Trends Connection is positioned itself as a “Fashion Connector” through several services:
- An online store, which provides a showcase for local fashion designers while caring social, fair and strong environmental values;
- A fashion blog, which proposes to break the scenes and know-how of the Quebec fashion through portraits of designers, fashion stories and opinions on the industry;
- A marketing consulting and go to market agency for young fashion designers wishing to accelerate the development of their brand.
TO WHOM DO WE ADDRESS?
To the fan and curious people of local fashion, fashion design students and upcoming designers wishing to develop their brand.
THE FOUNDER
FEW WORDS ABOUT GABRIELLE FERLAND, FOUNDER OF TRENDSCONNECTION
She holds a fashion design diploma from LaSalle College, specialization in menswear, Gabrielle Ferland has accumulated experiences as varied as technical assistant, quality control technician, assistant to the production and importation to become production manager and designer of sportswear clothing line of men’s fashion.
Attracted by the fields of marketing and communication, Gabrielle resumed studies by completing a BA in written communication at the University of Quebec in Montreal. After graduation, she turned to the customer service, event marketing, writing and translation in playing the role of intrapreneure. Radio columnist to Channel M, journalist-researcher then columnist for CIBL Radio Montreal, Gabrielle has a passion for the media industry. Which pushes her to enrich her curriculum by taking an animation and spoken journalism training at Promédia radio and television school.
Always very involved in the Montreal business community, Gabrielle becomes a member of the Junior Chamber of Commerce of Montreal, takes part in the new Entrepreneurship program and accepts responsibility as Director of Cocktails Entrepreneurs for the 2013-2014 season. She renews her commitment by becoming co-Director of the Women in Leadership conference and collaborator of the Young Entrepreneurs Network program.
Determined to unite the Quebec fashion industry to ensure its success, Gabrielle Ferland launches headlong into entrepreneurship by creating the company L’Adresse unique Inc. and the transactional site Trendsconnection.ca.